Friday, January 20, 2012


This Chinese New Year, PETRONAS stays true to the common tradition and values that bind all Malaysians together in the underlying messages of its television commercial (TVC) to usher the year of the Golden Dragon.

The essence of the TVC lies in the struggle that each individual goes through in life – be it working two jobs, or having to be the head of the family at a young age, as in the case of the little boy in China. What is of more significance is how each of these individuals adapts to the changing times, turning challenges into opportunities, and always seeing the positive in the negative – powerful universal messages that transcend cultural, generational, creed and ethnicity barriers.

The TVC is meant to celebrate not just the Year of the Dragon, but the spirit of perseverance, adaptability and determination as captured in each of the stories it depicts.    This energy is something that should inspire us all as we navigate through the challenges we face in life,
- PETRONAS’ Senior General Manager of Group Corporate Affairs Division Dato Mohammad Medan Abdullah.

Apart from the TVC, PETRONAS is also organising a photography contest themed Reimagining Energy™, in collaboration with Leica Camera AG.  To participate, all that the members of the public have to do is to capture their Chinese New Year moments that best depict the spirit of Reimagining Energy™, submit their photos via PETRONAS’ Facebook page app HERE! and stand a chance to win great prizes. 

Prizes will be awarded to the individuals of the winning photos. These photos will also be displayed and exhibited at Galeri PETRONASIn addition, PETRONAS will also be conducting photography workshops at selected schools and colleges, to help youths express themselves through photography as well as improve their skills. Enjoy the TVC below;

Happy Chinese New Year!
Asyari Amir

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