Wednesday, September 04, 2013

PRESS CON | Hitz Birthday Invasion LIVE Concert

Jinny & Ean hosting the conference.

Brian Vinesh, Network Content Manager, Astro Radio

Once again, is extremely excited to have the Birthday Invasion party this year for our listeners, who have continuously supported us over the years. It’s our chance to thank and celebrate with them. We have put together a great line-up of performances for all to enjoy. So, be sure to join us as admission is free” said Brian Vinesh Network Content Manager, Astro Radio.

This year, we are also proud to partner with the ‘New Ford Fiesta Launch’ for the very first time as the presenting partner for the Birthday Invasion. Through this synergised partnership, I am confident both brands will continue to resonate strongly among the same target audience, creating more fun and colour to the whole Birthday Invasion party” he added.

Lee Eu San, Managing Director of Sime Darby Auto Connexion

“Ford is again going further by making sure the new Fiesta launch encapsulates the vibrant personality of the new Fiesta, in a way that appeals to the socially connected and trendy Fiesta audience,” said David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations“We believe this collaboration on the Birthday Invasion LIVE Concert is a great fit. Not only is Malaysia’s #1 English radio station a long-time partner, and its listeners also represent so much of what makes the Fiesta community so exciting – a love of music, a vibrant and socially-connected lifestyle and an energetic passion for getting the most of life!”

The new Fiesta is a fantastic mix of what customers have come to expect from Ford vehicles: cool smart features like the push-button start and Ford SYNC; remarkable safety technologies like Electronic Stability Programme and Hill Launch Assist; eco-friendly features like smart regenerative charging and Ford EcoMode; incredible performance and quality – all at a very competitive price.  Snappy looks, with Ford’s new signature trapezoidal front grille, sleek kinetic design, leather seats for the four-door sedan variant and leather and fabric seats for the five-door sports variant, along with vibrant colour choices make the new Fiesta an attractive, exciting vehicle choice.

In the lead-up to the new Fiesta launch, Ford introduced an innovative social media campaign – “Join the All-New Fiesta Movement” – designed to bring out the appeal and personality of the new Fiesta by emphasising lifestyle themes that resonate with the trend-setting Fiesta target audience.  

In addition to the many hot LIVE performances at this upcoming Birthday Invasion, listeners and Ford fans will also be able to get a closer look at what’s cool about the new Fiestas on display.

HITZ Birthday Invasion LIVE Concert coming SOON!

For more information on the Birthday Invasion, visit For more information on the new Ford Fiesta, visit

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