Sunday, March 17, 2013

1st Tune Store Official Launching @ Low Yat Plaza

An initiative by Tune Talk, the mobile service provider arm of the Tune GroupTune Store brings together product and service offerings as well as merchandise of AirAsia, Tune Talk, Tune Hotels, Tune Money, Tune Insurance, Caterham F1 Team and Queens Park Rangers Football Team (QPR), AirAsia BIG Loyalty Programme, AirAsia Megastore andAirAsia RedTix.

This is what the CEO of Tune TalkJason Lo had to say about the newly opened store:
We chose Low Yat Plaza for our very first lifestyle concept Tune Store obviously due to its high traffic and strategic location right at the heart of Kuala Lumpur. Through the Tune Store, we seek to create in-store solutions to further bring our Tune brands forward. What we want to achieve is an optimisation of our brand value through a holistic store approach, by understanding the differences between consumers and shoppers and leveraging on their insights,"

He also added:
What we are doing here is creating a more integrated customer experience through touch points while combining the synergised efforts from Group affiliates and build an excellent customer journey to maximise the value of our products. At the end of the day, we look at building customer loyalty and retention by providing them a gratifying product experience,"

Apart from Tune Talk starter SIM packs and top-ups, Tune Store caters to AirAsia and Tune Hotels bookings, information and signing up for Tune Insurance and AirAsia BIG Loyalty, as well as merchandise kiosks of Caterham F1, QPR and AirAsia Megastore. So, don’t forget to check it out!

Tune Store is located on the Upper Ground floor of the Low Yat Plaza.

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